hello, my name is Andy Woo

Product guy. Engineering grad. Director of Product at StackAdapt.

I'm a life-long techie focused on building great products. I studied Engineering & Management, and love bridging the gap between the two. Interests include startups, product, coffee, and speaking nerd.

who i am

As a Product guy, I live-and-breathe to deliver successful results. I strive for this daily leading the Product team at StackAdapt.

I also teach the Product Management course at a local tech bootcamp called BrainStation.

My more techincal past includes software roles at RedFlagDeals.com and BlackBerry. My technical inclination was apparent at an early age when I built a computer at 12 and started learning C++ at 13.

Other interests include spontaneous travel, strange beers, and strong coffee.

what i've done


Bachelor of Engineering & Management (B.Eng.Mgt.) – Mechatronics – McMaster University

I graduated from a 5-year program that combines a complete Engineering degree with the core teachings of a Business degree. My Engineering focus was in Mechatronics (a fancy word for robotics).

Hamilton, Canada


Director of Product –

I own and oversee product management end-to-end, from vision through to execution.

2017 - Present
Toronto, Canada

Lead Instructor - Product Management –

I teach a tech bootcamp class covering product management principles.

2017 - Present
Toronto, Canada

Senior Product Manager –

As the first and only Product role, I help drive product development efforts from conception to launch, and work to shape our product into the most powerful platform in the space.

Toronto, Canada

Product Owner / Application Designer –
D2L (Desire2Learn)

As the voice of the customer, I shipped custom products built by Agile software teams. Typical project tasks include eliciting "true" requirements out of ambiguity, delivering product demos, assessing scope/feasibility, writing user stories, drawing design mockups, and producing go-to-market material.

2014 - 2016
Kitchener, Canada

Software Tools Developer –

I developed internal web tools used by R&D while also maintaining & supporting already deployed solutions. In one project I doubled the speed of a web product with a back-end cache. In another I made a site responsive webpage by re-writing the CSS.

Mississauga, Canada

Software Quality Assurance Analyst –

Ensured a squeaky-clean bug-free experience for deal hunters.

Toronto, Canada

For details, visit: linkedin.com/in/theandywoo.