hello, my name is Andy Woo

Product guy. Engineering grad. Director of Product at StackAdapt.

I'm a life-long techie focused in software. I studied Engineering & Management, and love bridging the gap between the two. Interests include startups, product, and coffee. I'm fluent in nerd-talk.


I turn customer requirements into successful software products.

As the first and only Product role at StackAdapt, I help drive product development efforts from conception to launch, and work to shape our product into the most powerful platform in the space.

At D2L, I fulfilled the role of a Product Owner on Agile development teams. This required making sense of big problems and making product decisions by putting myself in users' shoes.

I've also held positions at RedFlagDeals.com and Blackberry in the past.

I graduated from the Engineering & Management (B.Eng.Mgt.) program at McMaster University, which blends technical expertise with business skills. My engineering major was in Mechatronics (a fancy word for robotics), which taught both hardware and software development.

My technical inclination was apparent at an early age when I built a computer at 12 and started learning C++ at 13.

Today, I enjoy walking the fine line between business and technology.



Bachelor of Engineering & Management (B.Eng.Mgt.) – Mechatronics – McMaster University

I graduated from a unique 5-year program that combines a complete Engineering degree with the core teachings of a Business degree. My Engineering focus is in Mechatronics - a field that is usually generalized as the study of robotics.

Hamilton, Canada


Director of Product –

Overseeing product management from vision through to execution.

2017 - Present
Toronto, Canada

Senior Product Manager –

As the first and only Product role, I help drive product development efforts from conception to launch, and work to shape our product into the most powerful platform in the space.

Toronto, Canada

Product Owner / Application Designer –
D2L Corp. (formerly Desire2Learn Inc.)

As the voice of the customer, shipped custom products built by Agile software teams. Typical project tasks include eliciting "true" requirements out of ambiguity, delivering product demos, assessing scope/feasibility, writing user stories, drawing design mockups, and producing go-to-market material.

2014 - 2016
Kitchener, Canada

Software Tools Developer –
Blackberry Ltd.

I developed internal web tools used by R&D while also maintaining & supporting already deployed solutions. One project involved doubling the speed of a web product by implementing a back-end cache. Another project involved building a responsive webpage by re-writing the CSS.

Mississauga, Canada

Software Quality Assurance Analyst –

I ensured a problem-free user experience on RedFlagDeals.com - a top Canadian deals website. Here I developed a sharp eye for technical flaws (code) as well as logical flaws (user experience).

Toronto, Canada

For details, visit: linkedin.com/in/theandywoo.

My Skills

Agile Software Development
Lean Methodologies
Software Development Lifecycle
Server & Database Administration
Virtualization, Networking, Scripting
Version Control Systems (git, svn)

Familiar Technologies

  • Rally, Trello
  • Java / J2EE
  • C++ / C# / C
  • Python
  • Verilog
  • x86 Assembly
  • Google Analytics
  • HTML / CSS / JS
  • MySQL
  • PostgreSQL
  • MS Project
  • LAMP Stacks


Visit linkedin.com/in/theandywoo for a complete list of projects.

  • Nyte App – Concept

  • Cards – Marketing

  • DatePlan App – Concept

  • ServerNotes.co – Side Project

  • PillSafe – School Project

  • RigPage Solutions – Side Business

  • Solar Heliostat Project – School

  • TronOverflow.com – Side Project

  • Pacemaker Project – School

  • Custom PC – Misc/Hobby

  • Coding Nights – School/Misc

My Location